ifttt.com threw a spanner in the works of the "no code" integration world this month by launching its new "pro" service, relegating all users who don't sign up by 31st October to an allowance of a meager 3 applets each. Feelings on this development have been mixed. Some are "happy" to pay for the service; many others are not. (The original deadline of earlier in October has already been extended, suggesting lack of enthusiasm). I've had - well, let's just say more than three - applets happily automating various aspects of my digital life (about half of them relating directly to this blog) for years and don't really like the idea of paying for privilege I was previously enjoying at no cost, which means that workarounds have had to be found.
Integromat seems to be one of the options standing out from the pack, and I used it to set up a link between Blogger, to an Airtable base, to my Facebook page for this blog. With the recent launch of Airtable automations I could in turn trigger some new tweets to my various accounts: creation of a new blog post creates a record in the Airtable base, which fires the automation linked to twitter. I strongly suspect that Airtable, fast becoming the daddy of the no/low code universe, will continue to develop to fill the gap in the market left by ifttt's strange move. (Airtable automations, although not its other apps, are available on free accounts).
Another strong competitor is Zapier which is as functional and intuitive as Integromat, but also has limits on the number of integrations/operations allowed by free account holders: five, in Zapier's case. I've used it to link to Tumblr and Evernote processes, but that's about it. dvlr.it is also worth a mention, but not much more.
There's something of a "wild west" feeling to the competition that exists between providers of integration services at the moment, and it's going to be interesting to see the direction things take. I'm a strong believer in Airtable, myself, since it's repositioning itself as a whole "develop your own software" platform, of which app integration is only one small part, and it's already doing that as well if not better than the likes of Zapier et al. Interesting times.
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